# How Spordle uses Forethought

**142%**: “Three months after implementation deflected tickets equated to 142% ROI.”

As published on [forethought.ai](https://forethought.ai/case-studies/spordle). Captured by usedby on 2026-10-03.

- Company: [Spordle](https://www.usedby.ai/companies/spordle.md)
- Tool: [Forethought](https://www.usedby.ai/tools/forethought.md)
- Industry: [Sports & Fitness](https://www.usedby.ai/companies/industry/sports-fitness.md)
- Teams: Customer Support
- Customer since (as the page says): Since March 1, 2023

## What the story says

Spordle uses Forethought Solve as the chat widget on its sports management platform to answer customer questions automatically in both French and English. It also uses Workflow Builder to create automated workflows that detect customer intent for self-service.

Summary written by usedby from the source page, in English. The figures are those of Forethought and Spordle, not ours.

> Since March 1, 2023, Spordle has deflected 21,000 chat inquiries, with an 86% self-serve rate. Within the first week after implementation, over 600 tickets were instantly resolved through the chat widget. Three months after implementation deflected tickets equated to 142% ROI.

- **86%**: “Since March 1, 2023, Spordle has deflected 21,000 chat inquiries, with an 86% self-serve rate.”
- **600**: “Within the first week after implementation, over 600 tickets were instantly resolved through the chat widget.”

> The addition of Forethought has drastically increased case resolutions. We don’t need to put the exact sentence in the workflow anymore, Forethought’s AI Agent offers up better, more accurate answers.
>
> Kim Thomas, Business Analyst at Spordle

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 142% is printed word for word on the page, near the name of Spordle.
- Checked: the passage quoted above is copied word for word from the page, near the name of Spordle.
- Checked: Spordle uses Forethought. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/spordle-forethought · How we check: https://www.usedby.ai/methodology