# How Stake uses Optimove

**161%**: “Stake Increases Average Deposit Amount by 161% with Optimove”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/stake). Captured by usedby on 2026-10-08.

- Company: [Stake](https://www.usedby.ai/companies/stake.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: Marketing, CRM Marketing, Retention

## What the story says

Stake, an online casino and sports betting brand, uses Optimove to segment its players into granular groups and run automated, personalized CRM campaigns. It also uses realtime triggers, such as offers for abandoned deposits, and strategic services for event-based marketing plans.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Stake, not ours.

> Optimove’s segmentation abilities, orchestration capabilities, and testing tools gave the team the opportunity to move from manual, spray-and-pray email campaigns to reactive, relevant campaigns that maximize personalization by being sent automatically to granular micro segments.

- **750%**: “Increased Average Casino Bet Amount by 750%”
- **64%**: “Increased Activation Rate by 64%”
- **141%**: “Increased Average Sports Bet Amount by 141%”
- **152%**: “152% in Total Deposit Amount”

> The customer model is something we’re really impressed with and that we definitely could not do before Optimove.
>
> Jarrod, Retention Manager

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 161% is printed word for word on the page, near the name of Stake.
- Checked: the passage quoted above is copied word for word from the page, near the name of Stake.
- Checked: Stake uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/stake-optimove · How we check: https://www.usedby.ai/methodology