# How Stardust Casino uses Optimove

**51%**: “Net Revenue grew by 51%”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/stardust-casino). Captured by usedby on 2026-10-08.

- Company: [Stardust Casino](https://www.usedby.ai/companies/stardust-casino.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: CRM, Marketing

## What the story says

Stardust Casino's CRM team uses Optimove for microsegmentation, journey orchestration, and personalized messaging to players, replacing manual processes with automation to improve retention and customer lifetime value.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Stardust Casino, not ours.

> Optimove's segmentation abilities, orchestration capabilities, and testing tools have given their CRM team an edge in ensuring that Stardust players receive the most relevant communications, ultimately driving their business toward its key objectives.

- **over 3x**: “Unique Monthly Players increased by over 3x”
- **37%**: “Unique Monthly Depositors grew by 37%”
- **6.4%**: “6.4% Uplift in Total Deposit Amount”
- **6.4%**: “6.4% Uplift in Total Bet Amount”

> By leveraging Optimove’s customer intelligence and insights, we can drive a strong increase in key CRM metrics
>
> Alexander Angelo, CRM Director at Boyd Interactive

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 51% is printed word for word on the page, near the name of Stardust Casino.
- Checked: the passage quoted above is copied word for word from the page, near the name of Stardust Casino.
- Checked: Stardust Casino uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/stardust-casino-optimove · How we check: https://www.usedby.ai/methodology