# How Statsig uses Profound

**2 hours**: “set up full visibility across all the core prompts we cared about in less than 2 hours”

As published on [tryprofound.com](https://www.tryprofound.com/customers/statsig). Captured by usedby on 2026-10-08.

- Company: [Statsig](https://www.usedby.ai/companies/statsig.md)
- Tool: [Profound](https://www.usedby.ai/tools/profound.md)
- Teams: Marketing

## What the story says

Statsig's marketing lead uses Profound to track how AI answer engines respond to the company's core prompts and which sources they cite. These insights guide which content to publish and which citations to amplify to improve visibility.

Summary written by usedby from the source page, in English. The figures are those of Profound and Statsig, not ours.

> Profound showed which prompts mattered, which answer engines were returning helpful answers, and which content sources were driving rankings. That insight helped Statsig shape its AI visibility strategy with precision, allowing them to focus their efforts on the most impactful opportunities.

> We chose Profound because it seemed like the deepest and most complete tool in the market. We tried the others, and Profound was immediately the obvious choice
>
> Skye Scofield, Marketing Lead

> We've nearly doubled our visibility across all answer engines in key categories in less than a week.
>
> Skye Scofield, Marketing Lead at Statsig

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 2 hours is printed word for word on the page, near the name of Statsig.
- Checked: the passage quoted above is copied word for word from the page, near the name of Statsig.
- Checked: Statsig uses Profound. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/statsig-profound · How we check: https://www.usedby.ai/methodology