# How Strapi uses Scrunch

**226%** lift in citations for non-branded prompts

As published on [scrunch.com](https://scrunch.com/case-studies/strapi-customer-story). Captured by usedby on 2026-10-08.

- Company: [Strapi](https://www.usedby.ai/companies/strapi.md)
- Tool: [Scrunch](https://www.usedby.ai/tools/scrunch.md)
- Industry: [DevTools & Infrastructure](https://www.usedby.ai/companies/industry/devtools-infrastructure.md)
- Teams: Marketing

## The use case: how Strapi deploys Scrunch

Strapi's marketing team, working with an agency partner, uses Scrunch to track the brand's presence and citations across AI platforms against competitors, prioritize which topics and prompts to target, and audit and improve its website so AI platforms can cite its pages.

Summary written by usedby from the source page, in English. The figures are those of Scrunch and Strapi, not ours.

> They grew Strapi’s brand presence across all configured AI platforms by 31% in fewer than 4 months—and achieved a 226% lift in citations for non-branded prompts within 12 weeks.

- **31%**: “They grew Strapi’s brand presence across all configured AI platforms by 31% in fewer than 4 months”

> AI search is a game of figuring out how to prioritize what will have the biggest impact. Scrunch gives us the insights we need to do just that.
>
> Victor Coisne, Vice President of Marketing

Source: [scrunch.com](https://scrunch.com/case-studies/strapi-customer-story), captured 2026-10-08.

## Scrunch users in DevTools & Infrastructure

- [Runpod](https://www.usedby.ai/companies/runpod.md) — Confirmed
- [Tinybird](https://www.usedby.ai/companies/tinybird.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 226% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Strapi.
- Checked: Strapi uses Scrunch. Confirmed line. Latest check across sources: 2026-10-20.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/strapi-scrunch · How we check: https://www.usedby.ai/methodology