# How STS Gaming Group uses Optimove

**455**: “Scaled the number of campaigns, reaching an average of 455 monthly messages”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/sts). Captured by usedby on 2026-10-08.

- Company: [STS Gaming Group](https://www.usedby.ai/companies/sts-gaming-group.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: CRM Marketing, Customer Service, Responsible Gaming, Media, VIP Management

## What the story says

STS uses Optimove's CRM Marketing Hub to build a single customer view, create dynamic customer segments without code, and run scheduled and realtime triggered campaigns across six channels. It relies on Optimove's AI journey mapping to choose the best journey for each player.

Summary written by usedby from the source page, in English. The figures are those of Optimove and STS Gaming Group, not ours.

> Scaled the number of campaigns, reaching an average of 455 monthly messages

- **83%**: “Maximized personalization with 83% of segments containing less than 0.4% of customers in their database”
- **90%**: “Attained a Live Customer monthly communication ratio above 90%”
- **98%**: “That is why we trust Optimove’s AI with making the best decision for each customer on 98% of our campaigns.”

> Before adding Optimove our marketing was geared towards batch and blast campaigns that weren’t very personalized. Having Optimove has allowed us to move to an extremely personalized and automated marketing strategy, improving our results across all key metrics.
>
> Jagoda Szmiłyk, CRM Manager, STS Gaming Group

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 455 is printed word for word on the page, near the name of STS Gaming Group.
- Checked: the passage quoted above is copied word for word from the page, near the name of STS Gaming Group.
- Checked: STS Gaming Group uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/sts-gaming-group-optimove · How we check: https://www.usedby.ai/methodology