# How Style Baazar uses TruefanAI

**5432 videos**: “5432 videos were created, each personalised with the customer’s name and a festive message from a regional celebrity Khesari Lal Yadav.”

As published on [truefan.ai](https://www.truefan.ai/case-study/case-study-style-bazaar-diwali). Captured by usedby on 2026-10-08.

- Company: [Style Baazar](https://www.usedby.ai/companies/style-baazar.md)
- Tool: [TruefanAI](https://www.usedby.ai/tools/truefanai.md)

## What the story says

Style Baazar, a fashion retailer, sends customers personalised AI-generated celebrity videos in Hindi and Bhojpuri that address them by name, distributed via WhatsApp during the Diwali season to drive store footfall.

Summary written by usedby from the source page, in English. The figures are those of TruefanAI and Style Baazar, not ours.

> Each video featured regional icon Khesari Lal Yadav addressing customers by name—a powerful, tech-enabled moment of personal connection that felt like a one-on-one greeting from a beloved star.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 5432 videos is printed word for word on the page, near the name of Style Baazar.
- Checked: the passage quoted above is copied word for word from the page, near the name of Style Baazar.
- Checked: Style Baazar uses TruefanAI. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/style-baazar-truefanai-2 · How we check: https://www.usedby.ai/methodology