# How Style Baazar uses TruefanAI

**5789 personalized videos**: “5789 personalized videos were created, each featuring Mimi Chakraborty delivering a heartfelt message tailored to the customer.”

As published on [truefan.ai](https://www.truefan.ai/case-study/case-study-1-style-bazaar-durga-puja). Captured by usedby on 2026-10-08.

- Company: [Style Baazar](https://www.usedby.ai/companies/style-baazar.md)
- Tool: [TruefanAI](https://www.usedby.ai/tools/truefanai.md)

## What the story says

Style Baazar, a fashion retailer, used TrueFan AI to generate personalised celebrity videos addressed to individual customers by name for a Durga Puja campaign aimed at Bengali-speaking audiences. The videos were distributed via WhatsApp to drive store visits.

Summary written by usedby from the source page, in English. The figures are those of TruefanAI and Style Baazar, not ours.

> 5789 personalized videos were created, each featuring Mimi Chakraborty delivering a heartfelt message tailored to the customer.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 5789 personalized videos is printed word for word on the page, near the name of Style Baazar.
- Checked: the passage quoted above is copied word for word from the page, near the name of Style Baazar.
- Checked: Style Baazar uses TruefanAI. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/style-baazar-truefanai-3 · How we check: https://www.usedby.ai/methodology