# How Style Baazar uses TruefanAI

**5,678 videos**: “5,678 videos were personalised, each featuring Nusrat Jahan and Yash Dasgupta”

As published on [truefan.ai](https://www.truefan.ai/case-study/case-study-Style-Baazar-end-of-season-sale). Captured by usedby on 2026-10-08.

- Company: [Style Baazar](https://www.usedby.ai/companies/style-baazar.md)
- Tool: [TruefanAI](https://www.usedby.ai/tools/truefanai.md)

## What the story says

Style Baazar uses TrueFan AI to generate personalised videos featuring regional celebrities that address each customer by name, sent via WhatsApp to Bengali-speaking customers to promote its End-of-Season Sale and drive store visits.

Summary written by usedby from the source page, in English. The figures are those of TruefanAI and Style Baazar, not ours.

> Personalisation: Every video featured the customer’s name and a festive message from Nusrat or Yash

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 5,678 videos is printed word for word on the page, near the name of Style Baazar.
- Checked: the passage quoted above is copied word for word from the page, near the name of Style Baazar.
- Checked: Style Baazar uses TruefanAI. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/style-baazar-truefanai · How we check: https://www.usedby.ai/methodology