# How Sumup uses Artisan

**976,000**: “How SumUp sent 976,000+ personalized emails with Artisan”

As published on [artisan.co](https://www.artisan.co/customers/sumup-case-study). Captured by usedby on 2026-10-03.

- Company: [Sumup](https://www.usedby.ai/companies/sumup.md)
- Tool: [Artisan](https://www.usedby.ai/tools/artisan.md)
- Industry: [Fintech & Payments](https://www.usedby.ai/companies/industry/fintech-payments.md)
- Teams: Growth

## What the story says

SumUp uses Artisan's AI BDR, Ava, to automate outbound sales to local small merchants. It finds and enriches businesses matching its ICP, personalizes emails with local data and social signals, runs multi-touch sequences, and routes positive replies to the team.

Summary written by usedby from the source page, in English. The figures are those of Artisan and Sumup, not ours.

> SumUp deployed Artisan's AI BDR, Ava, to automate outbound sales using rich local business data and third-party signals.

> At SumUp, we prioritize efficient and scalable growth. Artisan's platform streamlines our outreach and gives us the insights we need to reach the right businesses in meaningful ways.
>
> Karlo Biuk, Growth Lead at SumUp

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 976,000 is printed word for word on the page, near the name of Sumup.
- Checked: the passage quoted above is copied word for word from the page, near the name of Sumup.
- Checked: Sumup uses Artisan. Confirmed line. Latest check across sources: 2026-10-03.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/sumup-artisan · How we check: https://www.usedby.ai/methodology