# How Suped uses PostHog

As published on [posthog.com](https://posthog.com/customers/suped). Captured by usedby on 2026-11-12.

- Company: [Suped](https://www.usedby.ai/companies/suped.md)
- Tool: [PostHog](https://www.usedby.ai/tools/posthog.md)
- Teams: Leadership, Product, Engineering

## The use case: how Suped deploys PostHog

Suped uses PostHog Product Analytics and Session Replay to understand user behavior, and moved its onboarding sequences, transactional emails and alert emails from Customer.io into PostHog Workflows so messaging is built directly on the same product event data.

Summary written by usedby from the source page, in English. The figures are those of PostHog and Suped, not ours.

> Instead of piping product data into an external ESP and rebuilding logic there, Suped defines automation in the same environment where user behavior is analyzed.

> The biggest win is that the data's already there. All our events, all our user properties – we don't have to push them anywhere.
>
> Michael Ko, Co-founder & CEO

Source: [posthog.com](https://posthog.com/customers/suped), captured 2026-11-12.

## Other companies using PostHog

- [11X](https://www.usedby.ai/companies/11x.md) — Confirmed
- [Arena (LMArena)](https://www.usedby.ai/companies/arena-lmarena.md) — Confirmed
- [CloudPeek](https://www.usedby.ai/companies/cloudpeek.md) — Confirmed
- [CounterPress](https://www.usedby.ai/companies/counterpress.md) — Confirmed
- [ElevenLabs](https://www.usedby.ai/companies/elevenlabs.md) — Confirmed
- [Exa](https://www.usedby.ai/companies/exa.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-11-12.

- Checked: the passage quoted above is copied word for word from the page, near the name of Suped.
- Checked: Suped uses PostHog. Confirmed line. Latest check across sources: 2026-11-12.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/suped-posthog · How we check: https://www.usedby.ai/methodology