# How Superdrug uses Movable Ink

**9%** increase in email clicks

As published on [movableink.com](https://movableink.com/case-studies/superdrug-case-study). Captured by usedby on 2026-10-08.

- Company: [Superdrug](https://www.usedby.ai/companies/superdrug.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Retail](https://www.usedby.ai/companies/industry/retail-offline-omnichannel.md)

## The use case: how Superdrug deploys Movable Ink

Superdrug uses Movable Ink to generate personalized, data-driven content across email, mobile push and loyalty communications. This includes nearest-store maps, loyalty progress bars, member pricing modules and countdown timers.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Superdrug, not ours.

> Countdown timers are a tried-and-true method for driving urgency and inspiring customers to purchase quickly. Superdrug translated that tactic to mobile for their fragrance promotions and saw an incredible lift in clicks as a result.

- **18%**: “18% increase in mobile rich push clicks”
- **11%**: “11% increase in click-through rate”
- **14%**: “14% increase in click-through rate”

## Movable Ink users in Retail

- [Asda](https://www.usedby.ai/companies/asda.md) — Confirmed
- [At Home](https://www.usedby.ai/companies/at-home.md) — Confirmed
- [Currys](https://www.usedby.ai/companies/currys.md) — Confirmed
- [DSW](https://www.usedby.ai/companies/dsw.md) — Confirmed
- [Elkjøp](https://www.usedby.ai/companies/elkj-p.md) — Confirmed
- [Hibbett](https://www.usedby.ai/companies/hibbett.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 9% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Superdrug.
- Checked: Superdrug uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/superdrug-movable-ink · How we check: https://www.usedby.ai/methodology