# How Supernormal uses Assembly AI

**2x**: “2x increase in free to paid conversion rate”

As published on [assemblyai.com](https://www.assemblyai.com/customers/supernormal-customer-story). Captured by usedby on 2026-10-02.

- Company: [Supernormal](https://www.usedby.ai/companies/supernormal.md)
- Tool: [Assembly AI](https://www.usedby.ai/tools/assembly-ai.md)
- Industry: [Artificial Intelligence](https://www.usedby.ai/companies/industry/artificial-intelligence.md)

## What the story says

Supernormal, a platform for AI meeting notes and voice agents, uses AssemblyAI speech-to-text to transcribe virtual meetings accurately, including in multiple languages. The transcripts feed features such as meeting summaries, action items and the Ask Norma assistant.

Summary written by usedby from the source page, in English. The figures are those of Assembly AI and Supernormal, not ours.

> Our free to paid conversion rate doubled after implementing AssemblyAI.

- **10 and 15 million**: “The platform now processes between 10 and 15 million tasks based on its users' virtual meetings every month.”

> We require a leading edge speech-to-text provider that can meet our specialized needs: fast, accurate, targeted, and multilingual,
>
> Lindsay Liu, CEO

> Our free to paid conversion rate doubled after implementing AssemblyAI.
>
> Colin Treseler, Founder and CEO, Supernormal

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 2x is printed word for word on the page, near the name of Supernormal.
- Checked: the passage quoted above is copied word for word from the page, near the name of Supernormal.
- Checked: Supernormal uses Assembly AI. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/supernormal-assembly-ai · How we check: https://www.usedby.ai/methodology