# How SUSE uses Airtable

**60%**: “reducing the time to launch campaigns by 60%”

As published on [airtable.com](https://www.airtable.com/customer-stories/suse). Captured by usedby on 2026-10-09.

- Company: [SUSE](https://www.usedby.ai/companies/suse.md)
- Tool: [Airtable](https://www.usedby.ai/tools/airtable.md)
- Industry: [DevTools & Infrastructure](https://www.usedby.ai/companies/industry/devtools-infrastructure.md)
- Teams: Marketing, Marketing Operations

## What the story says

SUSE's marketing operations team uses Airtable to centralize campaign launch requests and tracking, automate UTM creation, and validate lead data with scripts before it is sent to Salesforce and Marketo. It replaced disparate project management tools and spreadsheets and reduced reliance on IT.

Summary written by usedby from the source page, in English. The figures are those of Airtable and SUSE, not ours.

> With Airtable, SUSE achieved a 100% reduction in campaign creation SLA, automating workflows and reducing the time to launch campaigns by 60%. The marketing team now sends quality leads to sales in minutes, rather than days.

- **100%**: “With Airtable, SUSE achieved a 100% reduction in campaign creation SLA”

> By centralizing all of our processes into Airtable and connecting it to our technology stack, we gained full control of our operations and more autonomy in managing these processes, lessening the day-to-day reliance on IT and leveraging automation to reduce human errors.
>
> Cynthia Sanchez, Senior Technical Project Manager

Source: [airtable.com](https://www.airtable.com/customer-stories/suse), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 60% is printed word for word on the page, near the name of SUSE.
- Checked: the passage quoted above is copied word for word from the page, near the name of SUSE.
- Checked: SUSE uses Airtable. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/suse-airtable · How we check: https://www.usedby.ai/methodology