# How Synthesia uses Zapier

**10 hours**: “10 hours saved weekly”

As published on [zapier.com](https://zapier.com/customer-stories/synthesia). Captured by usedby on 2026-10-08.

- Company: [Synthesia](https://www.usedby.ai/companies/synthesia.md)
- Tool: [Zapier](https://www.usedby.ai/tools/zapier.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)
- Teams: Performance Marketing

## What the story says

Synthesia uses Zapier to send CRM events to Facebook's Conversions API, so ad optimization can be based on real customer actions such as demos and purchases rather than form fills. This gives the team conversion visibility without relying on engineering resources.

Summary written by usedby from the source page, in English. The figures are those of Zapier and Synthesia, not ours.

> Synthesia gained real-time ad conversion visibility, enabling faster testing, smarter budget decisions, and revenue-based optimization—without needing developers or waiting on engineering support.

- **4X**: “4X faster testing and optimization”
- **43**: “43 active Zaps”

> I'm not a developer, but Zapier made it easy. I didn't have to wait months for engineering resources.
>
> Lewis Treleaven, Sr. Performance Marketing Manager at Synthesia

Source: [zapier.com](https://zapier.com/customer-stories/synthesia), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 10 hours is printed word for word on the page, near the name of Synthesia.
- Checked: the passage quoted above is copied word for word from the page, near the name of Synthesia.
- Checked: Synthesia uses Zapier. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/synthesia-zapier · How we check: https://www.usedby.ai/methodology