# How T-Mobile uses Rasa

**10%**: “T-Mobile's virtual assistant has reached 10% of Messaging customers”

As published on [rasa.com](https://rasa.com/customers/t-mobile), January 2025. Captured by usedby on 2026-10-08.

- Company: [T-Mobile](https://www.usedby.ai/companies/t-mobile.md)
- Tool: [Rasa](https://www.usedby.ai/tools/rasa.md)
- Industry: [Telecommunications](https://www.usedby.ai/companies/industry/telecommunications.md)
- Teams: AI @ T-Mobile team, T-Mobile Experts

## What the story says

T-Mobile built an in-house virtual assistant for its Messaging customers on the Rasa conversational AI framework. The assistant handles simple requests and routes customers to the right place, so human Experts can focus on complex problems.

Summary written by usedby from the source page, in English. The figures are those of Rasa and T-Mobile, not ours.

> Since launch, T-Mobile's virtual assistant has reached 10% of Messaging customers, with a goal of serving 25% of customers with seamless, personalized conversational experiences by the end of 2021.

- **2-3 times per week**: “Taking an iterative and agile approach, T-Mobile continually releases improvements to the assistant, sometimes shipping updates 2-3 times per week.”

> We wanted to create value for our customers by giving them the option to complete simple tasks online or offer them information for simple questions.
>
> Lindsey McCarthy, Senior AI Technical Product Manager

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 10% is printed word for word on the page, near the name of T-Mobile.
- Checked: the passage quoted above is copied word for word from the page, near the name of T-Mobile.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: T-Mobile uses Rasa. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/t-mobile-rasa · How we check: https://www.usedby.ai/methodology