# How Tele2 Estonia uses Optimove

**10,069 leads**: “In just two weeks, the campaign generated 10,069 leads from the Estonian market.”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/tele2). Captured by usedby on 2026-10-11.

- Company: [Tele2 Estonia](https://www.usedby.ai/companies/tele2-estonia.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Industry: [Telecommunications](https://www.usedby.ai/companies/industry/telecommunications.md)
- Teams: Marketing

## What the story says

Tele2 Estonia's marketing team ran a digital Wheel of Fortune campaign in which users spin a prize wheel and submit their contact details, replacing traditional lead forms with a gamified lead capture experience.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Tele2 Estonia, not ours.

> Tele2 Estonia's marketing team generated 10,069 leads and 18,683 gameplays in two weeks by implementing a gamified Wheel of Fortune campaign that replaced traditional lead forms with an interactive, high-engagement experience.

- **18,683**: “The campaign recorded 18,683 gameplays during the same two-week period.”

> The campaign was very active throughout the whole period, and the gameplay count stayed high every day
>
> Katrin Paal, Marketing Manager

Source: [optimove.com](https://www.optimove.com/resources/case-studies/tele2), captured 2026-10-11.

## What usedby checked

We compared the story with its live page on 2026-10-11.

- Checked: the figure 10,069 leads is printed word for word on the page, near the name of Tele2 Estonia.
- Checked: the passage quoted above is copied word for word from the page, near the name of Tele2 Estonia.
- Checked: Tele2 Estonia uses Optimove. Confirmed line. Latest check across sources: 2026-10-11.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/tele2-estonia-optimove · How we check: https://www.usedby.ai/methodology