# How Terminal X uses Optimove

**279%** Click rate uplift from automated campaigns

As published on [optimove.com](https://www.optimove.com/resources/case-studies/terminal-x). Captured by usedby on 2026-10-08.

- Company: [Terminal X](https://www.usedby.ai/companies/terminal-x.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Industry: [E-commerce & D2C](https://www.usedby.ai/companies/industry/e-commerce-d2c.md)
- Teams: Growth & Retention

## The use case: how Terminal X deploys Optimove

Terminal X, a fashion eCommerce platform in Israel, uses Optimove for customer micro-segmentation and personalized messaging, including email automations, to retarget specific customer groups and focus on customers with higher lifetime value.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Terminal X, not ours.

> Terminal X, the leading e-commerce platform in Israel, leveraged Optimove's capabilities to better understand its customers and improve campaign profitability despite economic shifts. By utilizing micro-segmentation and personalized messaging, Terminal X increased and improved its business results.

- **718%**: “Ramped Up Monthly Campaigns from 11 to 90, a 718% increase wholesale division.”

> Optimove has allowed us to be agile to make quick moves and react to economic shifts while also optimizing our business and improving customer relationships.
>
> Barak Zilberman, Head of Growth & Retention

Source: [optimove.com](https://www.optimove.com/resources/case-studies/terminal-x), captured 2026-10-08.

## Other AI tools used by Terminal X

- [Pinecone](https://www.usedby.ai/tools/pinecone.md) — Confirmed

## Other companies using Optimove

- [2UP](https://www.usedby.ai/companies/2up.md) — Confirmed
- [Apuesta Total](https://www.usedby.ai/companies/apuesta-total.md) — Confirmed
- [BETFAN](https://www.usedby.ai/companies/betfan.md) — Confirmed
- [BITE](https://www.usedby.ai/companies/bite.md) — Confirmed
- [Ballzy](https://www.usedby.ai/companies/ballzy.md) — Confirmed
- [BetHog](https://www.usedby.ai/companies/bethog.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 279% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Terminal X.
- Checked: Terminal X uses Optimove. Confirmed line. Latest check across sources: 2026-10-11.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/terminal-x-optimove · How we check: https://www.usedby.ai/methodology