# How Terrapinn uses Clay

**19%**: “Across 150 reps, that's translated to a 19% increase in revenue per employee”

As published on [clay.com](https://www.clay.com/customers/terrapinn). Captured by usedby on 2026-10-10.

- Company: [Terrapinn](https://www.usedby.ai/companies/terrapinn.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Teams: Sales, Marketing

## What the story says

Terrapinn, a B2B events company, uses Clay to build and enrich prospect lists for its sales reps to recruit sponsors, exhibitors, and speakers. It also uses Clay to enrich its marketing database for attendee campaigns and to score event registrants who match the sponsor profile.

Summary written by usedby from the source page, in English. The figures are those of Clay and Terrapinn, not ours.

> What took two months now takes ten minutes, and the lists are better. Across 150 reps, that's translated to a 19% increase in revenue per employee and a 90% reduction in prospect acquisition cost since using Clay.

- **90%**: “a 90% reduction in prospect acquisition cost”
- **28%**: “Email open rates are up 28% on 35% more volume”
- **21.5 million**: “generating 21.5 million more opens year-over-year”

> Clay transformed how we source, enrich and act on data. Having the ability to define what really matters in an ICP and deliver high-quality lists in minutes has driven both stronger revenue outcomes and significantly lower acquisition costs for our teams.
>
> Sharon Roessen, Chief Operating Officer

Source: [clay.com](https://www.clay.com/customers/terrapinn), captured 2026-10-10.

## What usedby checked

We compared the story with its live page on 2026-10-10.

- Checked: the figure 19% is printed word for word on the page, near the name of Terrapinn.
- Checked: the passage quoted above is copied word for word from the page, near the name of Terrapinn.
- Checked: Terrapinn uses Clay. Confirmed line. Latest check across sources: 2026-10-10.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/terrapinn-clay · How we check: https://www.usedby.ai/methodology