# How Thalia uses Movable Ink

**20%** lift in click-through rates from abandoned cart

As published on [movableink.com](https://movableink.com/case-studies/thalia-case-study). Captured by usedby on 2026-10-08.

- Company: [Thalia](https://www.usedby.ai/companies/thalia.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Retail](https://www.usedby.ai/companies/industry/retail-offline-omnichannel.md)
- Teams: Marketing, CRM

## The use case: how Thalia deploys Movable Ink

Thalia's marketing team uses Movable Ink to automate and personalize its email campaigns. This includes abandoned cart banners, interactive scratch-off offers, year-in-review recaps built from customer data, and social media feeds from TikTok and Instagram synced into newsletters.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Thalia, not ours.

> They achieved this by automatically syncing their social media feeds from TikTok and Instagram. This simple, automated strategy ensures that the latest updates and shared content from Thalia's profiles are delivered straight to customers' inboxes, keeping them connected and informed.

- **80%**: “80% lift in clicks on banner”
- **13%**: “13% lift in conversions”

## Movable Ink users in Retail

- [Asda](https://www.usedby.ai/companies/asda.md) — Confirmed
- [At Home](https://www.usedby.ai/companies/at-home.md) — Confirmed
- [Currys](https://www.usedby.ai/companies/currys.md) — Confirmed
- [DSW](https://www.usedby.ai/companies/dsw.md) — Confirmed
- [Elkjøp](https://www.usedby.ai/companies/elkj-p.md) — Confirmed
- [Hibbett](https://www.usedby.ai/companies/hibbett.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 20% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Thalia.
- Checked: Thalia uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/thalia-movable-ink · How we check: https://www.usedby.ai/methodology