# How The Farmer's Dog uses Regal

**57%** Lift in conversion

As published on [regal.ai](https://www.regal.ai/case-study/the-farmers-dog). Captured by usedby on 2026-10-08.

- Company: [The Farmer's Dog](https://www.usedby.ai/companies/the-farmer-s-dog.md)
- Tool: [Regal](https://www.usedby.ai/tools/regal.md)
- Industry: [E-commerce & D2C](https://www.usedby.ai/companies/industry/e-commerce-d2c.md)
- Teams: Customer Service, Marketing

## The use case: how The Farmer's Dog deploys Regal

The Farmer's Dog uses Regal to place outbound calls and text messages to prospects who abandoned their cart during onboarding, based on their behavior. It also triggers agent phone calls after a first shipment's delivery notification to support new customers.

Summary written by usedby from the source page, in English. The figures are those of Regal and The Farmer's Dog, not ours.

> By making onboarding more human with timely, relevant phone conversations, organic pet food leader, The Farmer’s Dog, saw a 58% uplift in new customer conversion.

- **15%**: “Within a single quarter, one month retention increased by a dramatic 15%.”
- **70%**: “And as over 70% of traffic was on mobile, it was imperative to create a seamless mobile experience.”

> Starting a phone sales program to call our unconverted leads and existing customers was so straightforward with Regal. And we are seeing a 58% lift in conversion.
>
> Manuj Goyal, Product Manager

Source: [regal.ai](https://www.regal.ai/customers), captured 2026-10-08.

## Other AI tools used by The Farmer's Dog

- [Enterpret](https://www.usedby.ai/tools/enterpret.md) — Observed
- [Monte Carlo](https://www.usedby.ai/tools/monte-carlo.md) — Observed

## Other companies using Regal

- [American Standard](https://www.usedby.ai/companies/american-standard.md) — Confirmed
- [Angi](https://www.usedby.ai/companies/angi.md) — Confirmed
- [Aprende Institute](https://www.usedby.ai/companies/aprende-institute.md) — Confirmed
- [Assure Health](https://www.usedby.ai/companies/assure-health.md) — Confirmed
- [Career Karma](https://www.usedby.ai/companies/career-karma.md) — Confirmed
- [Club Z!](https://www.usedby.ai/companies/club-z.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 57% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of The Farmer's Dog.
- Checked: The Farmer's Dog uses Regal. Confirmed line. Latest check across sources: 2026-10-18.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/the-farmer-s-dog-regal · How we check: https://www.usedby.ai/methodology