# How The Koin Club uses Yuma

**56.9%**: “The SLA response rate soared to 56.9%, a stark improvement from the initial 6%”

As published on [yuma.ai](https://yuma.ai/case-studies/thekoinclub), May 2025. Captured by usedby on 2026-10-10.

- Company: [The Koin Club](https://www.usedby.ai/companies/the-koin-club.md)
- Tool: [Yuma](https://www.usedby.ai/tools/yuma.md)
- Industry: [E-commerce & D2C](https://www.usedby.ai/companies/industry/e-commerce-d2c.md)
- Teams: Customer Support

## What the story says

The Koin Club, a collectables e-commerce company, uses Yuma AI to automate customer support tickets across its two brands, The Koin Club and Tilly Pig, replying in each brand's tone. This lets a small support team handle inquiries from customers in different time zones.

Summary written by usedby from the source page, in English. The figures are those of Yuma and The Koin Club, not ours.

> The SLA response rate soared to 56.9%, a stark improvement from the initial 6%, demonstrating Yuma AI's impact on The Koin Club's ability to meet customer needs swiftly.

- **40%**: “automating 40% of its customer support tickets with Yuma AI”
- **83%**: “An 83% reduction in support staff since adopting Yuma AI”
- **9x**: “they achieved at least 9x ROI with Yuma AI”

> Switching to Yuma AI was exactly what we needed. We can now manage 30+ tickets in the the time it took us to do one call.
>
> Head of CX, The Koin Club, Head of CX

Source: [yuma.ai](https://yuma.ai/case-studies/thekoinclub), captured 2026-10-10.

## What usedby checked

We compared the story with its live page on 2026-10-10.

- Checked: the figure 56.9% is printed word for word on the page, near the name of The Koin Club.
- Checked: the passage quoted above is copied word for word from the page, near the name of The Koin Club.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: The Koin Club uses Yuma. Confirmed line. Latest check across sources: 2026-10-10.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/the-koin-club-yuma · How we check: https://www.usedby.ai/methodology