# How The Sandbox uses Appier

**16%** CTR increase, Hong Kong campaign

As published on [appier.com](https://www.appier.com/en/success-stories/thesandbox). Captured by usedby on 2026-10-09.

- Company: [The Sandbox](https://www.usedby.ai/companies/the-sandbox.md)
- Tool: [Appier](https://www.usedby.ai/tools/appier.md)
- Industry: [Gaming & Esports](https://www.usedby.ai/companies/industry/gaming-esports.md)
- Teams: Growth

## The use case: how The Sandbox deploys Appier

The Sandbox used Appier's CrossX platform to run its Alpha Season 3 campaign in Hong Kong and Taiwan. It used AI-generated expanded interests, localized messaging per region, and a 3D cube ad format to reach new and existing audiences and drive registrations.

Summary written by usedby from the source page, in English. The figures are those of Appier and The Sandbox, not ours.

> By collaborating with Appier, The Sandbox successfully increased the CTR of its HK campaign by 16% and TW campaign by 50%.

- **38%**: “16% increase in CTR and 38% increase in engagement of The Sandbox’s HK campaign”
- **90%**: “50% increase in CTR and 90% increase in engagement of The Sandbox’s TW campaign”

> With Appier, we were able to increase brand recognition and broaden our reach by focusing on the right target audience.
>
> Erich Wong, Head of Growth (Hong Kong), The Sandbox

Source: [appier.com](https://www.appier.com/en/success-stories/thesandbox), captured 2026-10-09.

## Appier users in Gaming & Esports

- [Gameduo](https://www.usedby.ai/companies/gameduo.md) — Observed
- [Netmarble](https://www.usedby.ai/companies/netmarble.md) — Observed
- [Nexon](https://www.usedby.ai/companies/nexon.md) — Observed
- [Nordcurrent](https://www.usedby.ai/companies/nordcurrent.md) — Observed
- [TapNation](https://www.usedby.ai/companies/tapnation.md) — Observed
- [Zephyr Mobile](https://www.usedby.ai/companies/zephyr-mobile.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 16% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of The Sandbox.
- Checked: each number in our summary is printed on the page.
- Checked: The Sandbox uses Appier. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/the-sandbox-appier · How we check: https://www.usedby.ai/methodology