# How The Zebra uses Hightouch

**170%**: “Boosted ad match rates by 170% on Facebook”

As published on [hightouch.com](https://hightouch.com/customers/the-zebra). Captured by usedby on 2026-10-07.

- Company: [The Zebra](https://www.usedby.ai/companies/the-zebra.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Industry: [Insurance & InsurTech](https://www.usedby.ai/companies/industry/insurance-insurtech.md)
- Teams: Marketing, Data

## What the story says

The Zebra uses Hightouch to sync first-party data from Snowflake to Iterable and ad platforms, so the marketing team can build self-serve audiences without waiting on the data team. It also enriches conversion events sent to Facebook to improve ad matching and optimize ad spend.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and The Zebra, not ours.

> Using Hightouch to enrich conversion events with additional first-party data, match rates on Facebook have increased by 170%. Additionally, by syncing conversion events to the Facebook conversion API, The Zebra has been able to retarget and suppress audiences to further optimize return on ad spend and increase performance across all campaigns.

- **70%**: “Increased click-through rates on key email campaigns by 70% and lowered unsubscribes by 50%”
- **58%**: “which saw a 58% increase in click-through rates”

> We’ve gone from what could have been a six-month wait for data down to a matter of days, and that means we can run experiments and launch new campaigns immediately.
>
> Cynthia Caridad, Director of Lifecycle at The Zebra

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 170% is printed word for word on the page, near the name of The Zebra.
- Checked: the passage quoted above is copied word for word from the page, near the name of The Zebra.
- Checked: The Zebra uses Hightouch. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/the-zebra-hightouch · How we check: https://www.usedby.ai/methodology