# How ThinkProject uses Murf

**50%**: “has helped achieve 50% faster video development”

As published on [murf.ai](https://murf.ai/case-studies/thinkproject). Captured by usedby on 2026-10-03.

- Company: [ThinkProject](https://www.usedby.ai/companies/thinkproject.md)
- Tool: [Murf](https://www.usedby.ai/tools/murf.md)
- Industry: [Construction](https://www.usedby.ai/companies/industry/construction.md)
- Teams: Academy, Instructional design

## What the story says

Thinkproject's Academy uses Murf AI voices to narrate e-learning videos for customers, staff, and partners in English, German, and French. Editing the script updates the audio, which replaces live voice recording and re-recording when products change.

Summary written by usedby from the source page, in English. The figures are those of Murf and ThinkProject, not ours.

> Before Murf, the team lost 50% of their production time to recording sessions, multiple takes, and perfecting audio. Now, instructional designers can immediately generate professional-sounding narration without these delays, allowing them to focus on content quality rather than production logistics.

> We ran an interesting exercise with Murf voices. People had to guess which was real and which was AI and no one could tell!
>
> Mandie Coetzee, Academy Manager

> Murf has given us the freedom to produce more video content. It is a game changer for us and gives us more opportunities to enhance the learner experience
>
> Mandie Coetzee, Academy Manager at Thinkproject

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 50% is printed word for word on the page, near the name of ThinkProject.
- Checked: the passage quoted above is copied word for word from the page, near the name of ThinkProject.
- Checked: ThinkProject uses Murf. Confirmed line. Latest check across sources: 2026-10-03.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/thinkproject-murf · How we check: https://www.usedby.ai/methodology