# How Thryv uses Synthflow

As published on [synthflow.ai](https://synthflow.ai/customer-stories/thryv-turns-directory-assistance-into-a-24-7-channel-with-voice-ai). Captured by usedby on 2026-10-05.

- Company: [Thryv](https://www.usedby.ai/companies/thryv.md)
- Tool: [Synthflow](https://www.usedby.ai/tools/synthflow.md)

## What the story says

Thryv runs a Synthflow voice AI agent on its New Zealand directory assistance line, answering calls from people looking for residential and business numbers around the clock. The agent retrieves information through API integrations and escalates complex or edge-case requests to human agents.

Summary written by usedby from the source page, in English. The figures are those of Synthflow and Thryv, not ours.

> The AI agent handles over 20,000 directory assistance calls monthly, operating at consistent, production-level volume without capacity constraints or performance degradation.

- **100%**: “100% Call Answer Rate”
- **+4.4%**: “+4.4% More Calls Answered”
- **~1 Month**: “~1 Month to Production”

> It’s a game-changing platform for us. Within a month we were in production — and what started as an efficiency play turned into a revenue opportunity. Synthflow is a genuine strategic partner going forward.
>
> Rob Hayden, Global Manager, AI Innovation

## What usedby checked

We compared the story with its live page on 2026-10-05.

- Checked: the passage quoted above is copied word for word from the page, near the name of Thryv.
- Checked: Thryv uses Synthflow. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/thryv-synthflow · How we check: https://www.usedby.ai/methodology