# How Thumbtack uses Hightouch

As published on [hightouch.com](https://hightouch.com/customers/thumbtack). Captured by usedby on 2026-10-07.

- Company: [Thumbtack](https://www.usedby.ai/companies/thumbtack.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Industry: [Marketplace](https://www.usedby.ai/companies/industry/marketplace.md)
- Teams: Lifecycle Marketing, Performance Marketing

## What the story says

Thumbtack's lifecycle marketing team uses Hightouch Lifecycle Studio on top of its BigQuery data to size and validate audiences, generate cross-channel email and push content against brand guidelines, and build many personalized campaign variants without relying on multiple other teams.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Thumbtack, not ours.

> A campaign that once took roughly 40 hours of cross-functional effort now takes around 10. Time to launch has compressed from a 4–6 week window to days in most cases.

- **20+**: “ON-BRAND, PERSONALIZED VARIANTS INCREASED FROM 1–2 TO 20+.”

> I've been in lifecycle marketing for a really long time, where you are so heavily reliant on your data science, creative, and copy partners. And while everyone wants to do good work, there's only so many resources and so much capacity. Now, our destinies are in our own hands.
>
> Josh Mack, Director of Performance Marketing at Thumbtack

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the passage quoted above is copied word for word from the page, near the name of Thumbtack.
- Checked: Thumbtack uses Hightouch. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/thumbtack-hightouch · How we check: https://www.usedby.ai/methodology