# How Tide uses Tidio

As published on [tidio.com](https://www.tidio.com/customers/tide/), April 2026. Captured by usedby on 2026-10-09.

- Company: [Tide](https://www.usedby.ai/companies/tide.md)
- Tool: [Tidio](https://www.usedby.ai/tools/tidio.md)

## What the story says

Tide, a Procter & Gamble laundry care brand, used Tidio's Flows and strategic consultation to design compliance-first chat user journeys that collect marketing opt-ins and capture user data for loyalty program lead generation across social platforms. Tidio reviewed Tide's proposed flows and supplied templates that Tide implemented manually.

Summary written by usedby from the source page, in English. The figures are those of Tidio and Tide, not ours.

> Tidio provided detailed feedback on Tide's proposed flows, identifying opportunities to capture email addresses, consolidate opt-in language, and create lighter-weight user experiences.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the passage quoted above is copied word for word from the page, near the name of Tide.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Tide uses Tidio. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/tide-tidio · How we check: https://www.usedby.ai/methodology