# How Toolstation uses Movable Ink

**73%**: “Including this email as part of the customer journey resulted in a 73% lift in revenue.”

As published on [movableink.com](https://movableink.com/case-studies/toolstation-nails-marketing-automation-personalization). Captured by usedby on 2026-10-08.

- Company: [Toolstation](https://www.usedby.ai/companies/toolstation.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Marketing

## What the story says

Toolstation uses Movable Ink to automate personalized marketing emails. These include product blocks pulled from API data sources, social proof and live stock information, nearest-store and local stock maps, abandoned cart and category browse modules, and post-purchase emails.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Toolstation, not ours.

> Using Movable Ink, Toolstation created an automated email campaign that customers receive a few days after they purchase an item. This message thanks them for their order and includes bestselling products from the category they recently purchased from.

- **11%**: “11% Lift in Revenue”

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 73% is printed word for word on the page, near the name of Toolstation.
- Checked: the passage quoted above is copied word for word from the page, near the name of Toolstation.
- Checked: Toolstation uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/toolstation-movable-ink · How we check: https://www.usedby.ai/methodology