# How Toyota uses Insider One

**166%**: “Toyota boosted test drive applications by 166%”

As published on [insiderone.com](https://insiderone.com/case-studies/toyota/), August 2026. Captured by usedby on 2026-10-08.

- Company: [Toyota](https://www.usedby.ai/companies/toyota.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Industry: [Automotive Manufacturing](https://www.usedby.ai/companies/industry/automotive-manufacturing.md)
- Teams: Marketing

## What the story says

Toyota uses Insider One on its website and mobile site to drive test drive bookings through product-page buttons and exit-intent pop-up banners. It also personalizes the mobile homepage using customer data and runs tailored surveys with follow-up pop-ups to keep visitors engaged.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Toyota, not ours.

> Using Insider One's Exit Intent technology, we targeted people who were leaving the campaign detail page before booking a test drive. The results were great: a 166% increase in test drive applications.

- **54%**: “Boosting product page traffic by 54% using Insider One's tailored mobile homepage view”
- **12-18%**: “As a result, we achieved a conversion rate of 12-18% to key campaign pages.”

> As a marketer, I truly enjoy working with Insider One. The platform brings an enhanced level of agility to our team and helps us make the right marketing decisions promptly. We don't need to depend on IT for our marketing needs, we simply turn our ideas into real-time scenarios and start observing their performance immediately.
>
> Marketing Director, Toyota, Marketing Director

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 166% is printed word for word on the page, near the name of Toyota.
- Checked: the passage quoted above is copied word for word from the page, near the name of Toyota.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Toyota uses Insider One. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/toyota-insider-one · How we check: https://www.usedby.ai/methodology