# How Traction Complete uses Outreach

**50%**: “driving 50% of their outbound pipeline”

As published on [outreach.ai](https://www.outreach.ai/resources/stories/traction-complete-customer-story). Captured by usedby on 2026-10-13.

- Company: [Traction Complete](https://www.usedby.ai/companies/traction-complete.md)
- Tool: [Outreach](https://www.usedby.ai/tools/outreach.md)
- Industry: [Sales Tech & CRM](https://www.usedby.ai/companies/industry/sales-tech-crm.md)
- Teams: Business Development

## What the story says

The business development team at Traction Complete uses Outreach as the core of its sales development work, including tracking team performance and running A/B tests and analytics to improve outbound messaging. It is part of their daily operations for outbound prospecting.

Summary written by usedby from the source page, in English. The figures are those of Outreach and Traction Complete, not ours.

> Outreach is now an essential part of their daily operations, driving 50% of their outbound pipeline.

> BDRs basically spend their entire lives running out of Outreach, and they would just go catatonic. I don't think they would be able to live their lives without it.
>
> Mark Wiechers, Business Development Manager

Source: [outreach.ai](https://www.outreach.ai/resources/stories/traction-complete-customer-story), captured 2026-10-13.

## What usedby checked

We compared the story with its live page on 2026-10-13.

- Checked: the figure 50% is printed word for word on the page, near the name of Traction Complete.
- Checked: the passage quoted above is copied word for word from the page, near the name of Traction Complete.
- Checked: Traction Complete uses Outreach. Confirmed line. Latest check across sources: 2026-10-13.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/traction-complete-outreach · How we check: https://www.usedby.ai/methodology