# How Treebo Club uses Gupshup

**60%**: “reduced incoming call volumes by 60% through self-serve capabilities via WhatsApp’s virtual assistant”

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/treebo-club/), October 2024. Captured by usedby on 2026-10-08.

- Company: [Treebo Club](https://www.usedby.ai/companies/treebo-club.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Teams: Retention marketing, Customer support, Internal training, Customer service, Front desk, F&B

## What the story says

Treebo uses Gupshup Conversation Cloud to run WhatsApp journeys for remarketing to abandoned bookings, hotel discovery and booking, and customer support through virtual assistants with handover to human agents. It also uses WhatsApp to deliver training materials, quizzes and assessments to its hotel staff.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Treebo Club, not ours.

> This strategic implementation reduced incoming call volumes by 60% through self-serve capabilities via WhatsApp’s virtual assistant, while enabling smooth handovers to human agents when needed, resulting in over 66% cost optimization in human agent expenses.

- **66%**: “resulting in over 66% cost optimization in human agent expenses”
- **93%**: “with 93% of staff attempting and clearing monthly assessments”
- **50%**: “successfully recapturing 50% of abandoned bookings”
- **4,000+**: “To support continuous learning and development of its 4,000+ hotel staff across India”

> Gupshup Conversation Cloud has enabled us to acquire, retain, engage, and support customers through the entire booking lifecycle through innovative conversational journeys on WhatsApp.
>
> Mayank Khandelwal, CTO - Treebo Hospitality Ventures

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 60% is printed word for word on the page, near the name of Treebo Club.
- Checked: the passage quoted above is copied word for word from the page, near the name of Treebo Club.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Treebo Club uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/treebo-hospitality-ventures-gupshup · How we check: https://www.usedby.ai/methodology