# How TUI uses Jotform

**80%** Share of monthly inquiries handled through

As published on [jotform.com](https://www.jotform.com/customer-stories/tui/). Captured by usedby on 2026-10-08.

- Company: [TUI](https://www.usedby.ai/companies/tui.md)
- Tool: [Jotform](https://www.usedby.ai/tools/jotform.md)
- Industry: [Travel & Hospitality](https://www.usedby.ai/companies/industry/travel-hospitality.md)

## What the story says

TUI replaced email and internal messaging for handling travel agency and vendor inquiries with custom forms built by its own staff. The forms use required fields, conditional logic that points people to self-service FAQs, and automated emails that notify the right team or external partner.

Summary written by usedby from the source page, in English. The figures are those of Jotform and TUI, not ours.

> Now, 80 percent of monthly inquiries,106,400 requests, are handled through self-service forms and FAQs. With Jotform’s drag-and-drop and AI-enabled form builder, TUI staff can build or modify solutions in real time to respond to changes in the marketplace.

> With Jotform Enterprise it's really easy to build forms and flows. We don’t need developers. It’s a cost savings and time savings.
>
> Sebastian Kloos, Business Process Owner

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 80% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of TUI.
- Checked: TUI uses Jotform. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/tui-jotform · How we check: https://www.usedby.ai/methodology