# How TurboTax uses Movable Ink

**$262k**: “$262k increase in incremental revenue”

As published on [movableink.com](https://movableink.com/case-studies/turbotax-case-study). Captured by usedby on 2026-10-08.

- Company: [TurboTax](https://www.usedby.ai/companies/turbotax.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)

## What the story says

TurboTax uses Movable Ink with data from the Braze ESP to personalize marketing emails for each customer's tax journey. This includes dynamic progress bars, countdown-timer reminders that use the customer's first name, and product recommendations based on past interactions.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and TurboTax, not ours.

> By incorporating image personalization into their RaceMode emails, TurboTax addresses the customer by first name to remind them how much time they have left to finish filing their taxes.

- **32%**: “32% lift in CTR”

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure $262k is printed word for word on the page, near the name of TurboTax.
- Checked: the passage quoted above is copied word for word from the page, near the name of TurboTax.
- Checked: TurboTax uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/turbotax-movable-ink · How we check: https://www.usedby.ai/methodology