# How Ulta beauty uses Harness

**50x** increase in deployment volumes

As published on [harness.io](https://www.harness.io/case-studies/ulta-beauty-speeds-time-to-market-easing-accelerating-deployments), September 2026. Captured by usedby on 2026-10-07.

- Company: [Ulta beauty](https://www.usedby.ai/companies/ulta-beauty.md)
- Tool: [Harness](https://www.usedby.ai/tools/harness.md)
- Industry: [Beauty & Cosmetics](https://www.usedby.ai/companies/industry/beauty-cosmetics.md)
- Teams: DevOps, Developers

## What the story says

Ulta Beauty uses Harness Continuous Delivery & GitOps to run its CI/CD pipelines, with Helm charts, reusable variables and Jira integration, while moving its ecommerce platform from an on-premise data center to Google Cloud. Developers can spin up environments on their own, and the use has since expanded to additional projects across multiple teams.

Summary written by usedby from the source page, in English. The figures are those of Harness and Ulta beauty, not ours.

> Faster, more streamlined processes with Harness have also drastically increased the total volume of deployments. When developers used to rely on local sandbox environments before Harness, Alderson estimated Ulta Beauty would deploy only about 100 environments per month.

- **15,000**: “Now, it’s well over 5,000 per month with over 15,000 instances deployed at any given time.”
- **seven more projects**: “Ulta Beauty has now expanded Harness to CD processes beyond just its digital store of the future to seven more projects across multiple teams.”

> Time-to-market for our eCommerce platform was a huge benefit of Harness
>
> Michael Alderson, Principal Cloud Architect

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 50x is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Ulta beauty.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Ulta beauty uses Harness. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/ulta-beauty-harness · How we check: https://www.usedby.ai/methodology