# How Ulta beauty uses Movable Ink

**95%**: “95% decrease in production time”

As published on [movableink.com](https://movableink.com/case-studies/ulta-beauty-case-study). Captured by usedby on 2026-10-08.

- Company: [Ulta beauty](https://www.usedby.ai/companies/ulta-beauty.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Beauty & Cosmetics](https://www.usedby.ai/companies/industry/beauty-cosmetics.md)
- Teams: Email Development & Innovation, Marketing

## What the story says

Ulta Beauty's email marketers use Movable Ink to automate personalized email campaigns that pull in data from five API sources (inventory, product recommendations, store information, ratings and reviews, and loyalty). Campaigns include loyalty points calculations, recently browsed triggers, poll retargeting and fallback content.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Ulta beauty, not ours.

> Ulta Beauty implemented a campaign that utilizes five API data sources: inventory, product recommendations, store information, ratings and reviews, and their loyalty system. Movable Ink was crucial in synchronizing this information and effectively targeting customers based on the time of day and their recent behaviors.

- **34.1%**: “Results: 34.1% lift in conversion rate, 95% decrease in production time”
- **316.67%**: “Results: 316.67% lift in click-through rate”
- **20.8%**: “Results: 20.8% lift in clicks”

> We've connected all of the data and have blended the conversation. Because at the end of the day, you can have hundreds of campaigns, hundreds of channels, but you only have one customer you're speaking to.
>
> Liz Beer, Manager of Email Development & Innovation, Ulta Beauty

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 95% is printed word for word on the page, near the name of Ulta beauty.
- Checked: the passage quoted above is copied word for word from the page, near the name of Ulta beauty.
- Checked: Ulta beauty uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/ulta-beauty-movable-ink · How we check: https://www.usedby.ai/methodology