# How Uncharted uses Luma Dream Machine

As published on [lumalabs.ai](https://lumalabs.ai/case-studies/uncharted), August 2026. Captured by usedby on 2026-10-05.

- Company: [Uncharted](https://www.usedby.ai/companies/uncharted.md)
- Tool: [Luma Dream Machine](https://www.usedby.ai/tools/luma-dream-machine.md)

## What the story says

Uncharted, an independent global creative agency, uses Luma boards as a single multimodal workspace to produce and pitch creative work. Each project board is trained on brand guidelines, audience nuance, and scripts so AI output stays on-brand, and the team uses it to visualize ideas quickly before committing to a full shoot.

Summary written by usedby from the source page, in English. The figures are those of Luma Dream Machine and Uncharted, not ours.

> Because the team can visualize an idea in hours instead of committing a full budget and shoot to test it, Uncharted can pitch bolder concepts that would once have been shelved as too risky.

> AI will build you a faster horse. It will never invent you the car.
>
> Laura Jordan Bambach, Founder & Chief Creative Officer, Uncharted Studio

## What usedby checked

We compared the story with its live page on 2026-10-05.

- Checked: the passage quoted above is copied word for word from the page, near the name of Uncharted.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Uncharted uses Luma Dream Machine. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/uncharted-luma-dream-machine · How we check: https://www.usedby.ai/methodology