# How Unified Residential uses Zuma

**$1M+**: “$1M+ in lease value generated in 3 months”

As published on [getzuma.com](https://www.getzuma.com/case-study/unified-residential-leasing-ai). Captured by usedby on 2026-10-27.

- Company: [Unified Residential](https://www.usedby.ai/companies/unified-residential.md)
- Tool: [Zuma](https://www.usedby.ai/tools/zuma.md)
- Teams: onsite teams, leasing assistants

## The use case: how Unified Residential deploys Zuma

Unified Residential uses Zuma's Kelsey AI assistant to respond to leasing prospects, book tours and handle rent collections across its multifamily portfolio. It integrates with their Yardi system and works alongside onsite teams.

Summary written by usedby from the source page, in English. The figures are those of Zuma and Unified Residential, not ours.

> $1M+ in lease value generated in 3 months

- **95%**: “95% rent collection rate across the entire portfolio”
- **3,000+**: “3,000+ (3x) after-hours prospects captured and engaged”
- **93**: “93 tour reviews providing invaluable qualitative insights”
- **84% to 96%**: “Across the entire portfolio, collection rates climbed from 84% to 96%.”

> Kelsey is phenomenal, she is our best leasing assistant
>
> Dalia Kalgreen, VP of Business Development

Source: [getzuma.com](https://www.getzuma.com/case-study/unified-residential-leasing-ai), captured 2026-10-27.

> I'd used chatbots before but this wasn't a chatbot. This was an intelligent, agentic workflow that actually understood context. Kelsey is polite but persistent, and she matches the resident's tone. She really is our best collections rep.
>
> Dalia Kalgreen, VP of Business Development

Source: [getzuma.com](https://www.getzuma.com/case-study/unified-residential-collections-ai), captured 2026-10-27.

## Other companies using Zuma

- [Gallery Residential](https://www.usedby.ai/companies/gallery-residential.md) — Confirmed
- [Magnolia Capital](https://www.usedby.ai/companies/magnolia-capital.md) — Confirmed
- [ZRS Management](https://www.usedby.ai/companies/zrs-management.md) — Confirmed
- [Certified Residential Management](https://www.usedby.ai/companies/certified-residential-management.md) — Observed
- [Raintree Partners](https://www.usedby.ai/companies/raintree-partners.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-27.

- Checked: the figure $1M+ is printed word for word on the page, near the name of Unified Residential.
- Checked: the passage quoted above is copied word for word from the page, near the name of Unified Residential.
- Checked: Unified Residential uses Zuma. Confirmed line. Latest check across sources: 2026-10-27.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/unified-residential-management-zuma-2 · How we check: https://www.usedby.ai/methodology