# How Unify uses Attention

**40%**: “we've seen a 40% improvement in our win rate”

As published on [attention.com](https://www.attention.com/customers/unify). Captured by usedby on 2026-10-03.

- Company: [Unify](https://www.usedby.ai/companies/unify.md)
- Tool: [Attention](https://www.usedby.ai/tools/attention.md)
- Industry: [Artificial Intelligence](https://www.usedby.ai/companies/industry/artificial-intelligence.md)
- Teams: Sales, Account Executives, Post-Sales

## What the story says

Unify uses Attention's AI-powered sales intelligence platform, connected to Salesforce and Zoom, to analyze sales calls at scale, coach and onboard new sales hires, prioritize high-potential deals, and align Account Executives with Post-Sales teams.

Summary written by usedby from the source page, in English. The figures are those of Attention and Unify, not ours.

> Not all deals are created equal. Attention's AI insights have been instrumental in helping us focus on high-potential opportunities. By prioritizing quality over quantity, we've seen a 40% improvement in our win rate.

- **3x**: “helping team members become fully effective 3x faster”
- **25%**: “we've increased our sales velocity by 25%”
- **30%**: “we've achieved a remarkable 30% increase in revenue from closed-won deals”
- **50%**: “we've unlocked a 50% increase in upselling opportunities”

> It's been really powerful and impactful for us. The level of insights we now have access to is game-changing. Attention has become an indispensable part of our tech stack, driving our sales performance to new heights.
>
> Austin Hughes, Founder @ Unify

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the figure 40% is printed word for word on the page, near the name of Unify.
- Checked: the passage quoted above is copied word for word from the page, near the name of Unify.
- Checked: Unify uses Attention. Confirmed line. Latest check across sources: 2026-10-03.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/unify-attention · How we check: https://www.usedby.ai/methodology