# How United Airlines uses Movable Ink

**2 days**: “2 days saved in production”

As published on [movableink.com](https://movableink.com/case-studies/united-airlines-case-study). Captured by usedby on 2026-10-08.

- Company: [United Airlines](https://www.usedby.ai/companies/united-airlines.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Airlines & Aviation Services](https://www.usedby.ai/companies/industry/airlines-aviation-services.md)
- Teams: Marketing

## What the story says

United Airlines uses Movable Ink, together with Salesforce, to build personalized email campaigns from customer data. These include time-targeted scratch-off promotions with countdown timers, a loyalty year-in-review email, and a custom app that pulls real-time fares into emails.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and United Airlines, not ours.

> This solution was a massive time saver, reducing their team’s production by two full days.

- **400%**: “400% lift in click-through rate”
- **230%**: “230% lift in click-through-rate”
- **2000%**: “2000% lift in reward bookings”

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 2 days is printed word for word on the page, near the name of United Airlines.
- Checked: the passage quoted above is copied word for word from the page, near the name of United Airlines.
- Checked: United Airlines uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/united-airlines-movable-ink · How we check: https://www.usedby.ai/methodology