# How upperfast uses Runway

**1.2 million** organic views in the first 24 hours

As published on [runway.com](https://runway.com/customers/how-upperfast-brought-unhcrs-fifa-world-cup-film-to-life-with-runway), June 2026. Captured by usedby on 2026-10-15.

- Company: [upperfast](https://www.usedby.ai/companies/upperfast.md)
- Tool: [Runway](https://www.usedby.ai/tools/runway.md)
- Industry: [Agency & Studio](https://www.usedby.ai/companies/industry/agency-studio.md)

## The use case: how upperfast deploys Runway

The director upperfast and production company ground6 built an AI video pipeline for a UNHCR World Cup film, using Runway for all video generation. The film showed professional footballers as children without a traditional multi-country shoot.

Summary written by usedby from the source page, in English. The figures are those of Runway and upperfast, not ours.

> So ground6 built an AI-powered pipeline using Runway. The resulting film generated 1.2 million organic views in its first 24 hours, screened at the UN General Assembly in front of world leaders and the President of FIFA and is now on permanent display at the UN building in New York.

## Runway users in Agency & Studio

- [Edelman](https://www.usedby.ai/companies/edelman.md) — Observed
- [Gut](https://www.usedby.ai/companies/gut.md) — Observed
- [Havas](https://www.usedby.ai/companies/havas.md) — Observed
- [Le Truc](https://www.usedby.ai/companies/le-truc.md) — Observed
- [Publicis Groupe](https://www.usedby.ai/companies/publicis-groupe.md) — Observed
- [R/GA](https://www.usedby.ai/companies/r-ga.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-15.

- Checked: the figure 1.2 million is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of upperfast.
- Checked: each number in our summary is printed on the page.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: upperfast uses Runway. Confirmed line. Latest check across sources: 2026-10-15.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/upperfast-runway · How we check: https://www.usedby.ai/methodology