# How Upwork uses Textio

**541**: “541 UNIQUE FEEDBACK WRITERS”

As published on [textio.com](https://textio.com/resources/case-studies/upwork). Captured by usedby on 2026-10-08.

- Company: [Upwork](https://www.usedby.ai/companies/upwork.md)
- Tool: [Textio](https://www.usedby.ai/tools/textio.md)
- Industry: [HR & Recruiting](https://www.usedby.ai/companies/industry/hr-recruiting-hr-tech.md)
- Teams: Culture, Inclusion, and Leader Engagement, Talent development, Managers

## What the story says

Upwork uses Textio's AI-enabled Feedback tool in its regular review cycles to measure and improve the quality of manager performance feedback, making it more specific, actionable and inclusive. It also uses Textio to measure the quality of employees' SMART goals.

Summary written by usedby from the source page, in English. The figures are those of Textio and Upwork, not ours.

> Upwork integrated Textio’s Feedback tool into its regular review cycles, and the results came quickly: Cycle-over-cycle improvement: Managers’ feedback grew more specific and actionable with each cycle.

- **78 %**: “78 % IMPROVEMENT IN FEEDBACK QUALITY”
- **156 K+**: “156 K+ ISSUES THAT WERE FOUND”
- **121 K+**: “121 K+ ISSUES THAT WERE FIXED”
- **89%**: “Through Textio’s analytics, Upwork was able to measure that 89% of employees’ SMART goals were Relevant, but only 60% were Measurable.”

> Just having a tool and visibility into data drives more awareness and accountability for driving our high-performance culture with clarity and objectivity.
>
> Erin L. Thomas, PhD, Head of Culture, Inclusion, and Leader Engagement at Upwork

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 541 is printed word for word on the page, near the name of Upwork.
- Checked: the passage quoted above is copied word for word from the page, near the name of Upwork.
- Checked: Upwork uses Textio. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/upwork-textio · How we check: https://www.usedby.ai/methodology