# How Urban Company uses TruefanAI

**9,559**: “9,559 service professionals received a customized video message”

As published on [truefan.ai](https://www.truefan.ai/case-study/case-study-urban-company). Captured by usedby on 2026-10-08.

- Company: [Urban Company](https://www.usedby.ai/companies/urban-company.md)
- Tool: [TruefanAI](https://www.usedby.ai/tools/truefanai.md)
- Industry: [Marketplace](https://www.usedby.ai/companies/industry/marketplace.md)

## What the story says

Urban Company sent AI-personalised video messages from its COO to its service professionals as a year-end appreciation campaign. Each video was customised with the professional's name, role, and achieved targets, and was distributed via WhatsApp and internal apps.

Summary written by usedby from the source page, in English. The figures are those of TruefanAI and Urban Company, not ours.

> Urban Company partnered with TrueFan to create AI-personalised video messages featuring their COO Varun Khaitan, tailored for each service professional.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 9,559 is printed word for word on the page, near the name of Urban Company.
- Checked: the passage quoted above is copied word for word from the page, near the name of Urban Company.
- Checked: Urban Company uses TruefanAI. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/urban-company-truefanai · How we check: https://www.usedby.ai/methodology