# How Vanta uses Amplemarket

**9x**: “That represents a 9x ROI on a single lead generation product”

As published on [amplemarket.com](https://www.amplemarket.com/customers/vanta), December 2023. Captured by usedby on 2026-10-07.

- Company: [Vanta](https://www.usedby.ai/companies/vanta.md)
- Tool: [Amplemarket](https://www.usedby.ai/tools/amplemarket.md)
- Industry: [Cybersecurity](https://www.usedby.ai/companies/industry/cybersecurity.md)
- Teams: Sales, GTM Operations

## What the story says

Vanta's sales team uses Amplemarket's Buying Intent Signals to identify and enrich prospects who are actively looking to buy, and prioritizes outbound outreach to those leads.

Summary written by usedby from the source page, in English. The figures are those of Amplemarket and Vanta, not ours.

> Vanta was able to close 6 figures in their first quarter using Amplemarket's Buying Intent Signals.

- **6 figures**: “Vanta was able to close 6 figures in their first quarter using Amplemarket's Buying Intent Signals.”

> Really strong data quality & indicators for who you should reach out to & when (work smarter, not harder). This helps to cut through the noise & be efficient with driving pipe.
>
> Tim Hartnett, Sales Manger

> Amplemarket gives us prospect insights we can't get anywhere else. We have a 9x ROI with Amplemarket's buying intent signals data.
>
> Victor Schwenoha, GTM Operations

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 9x is printed word for word on the page, near the name of Vanta.
- Checked: the passage quoted above is copied word for word from the page, near the name of Vanta.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Vanta uses Amplemarket. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/vanta-amplemarket · How we check: https://www.usedby.ai/methodology