# How Vendasta uses Zapier

**$1M**: “How Vendasta recovered $1M in revenue with automation and AI”

As published on [zapier.com](https://zapier.com/customer-stories/vendasta). Captured by usedby on 2026-10-04.

- Company: [Vendasta](https://www.usedby.ai/companies/vendasta.md)
- Tool: [Zapier](https://www.usedby.ai/tools/zapier.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)
- Teams: Marketing, Revenue, Support, Solutions Architecture, Sales

## What the story says

Vendasta uses Zapier to automate lead enrichment, routing, and CRM logging, and to summarize sales call transcripts with AI and auto-draft follow-up emails. Automation is used across marketing, revenue, support, and solutions architecture on the Enterprise plan.

Summary written by usedby from the source page, in English. The figures are those of Zapier and Vendasta, not ours.

> Manual work was the norm. SDRs were losing 282 working days a year to admin, costing Vendasta over $1M in missed pipeline.

- **15 minutes**: “By saving 15 minutes per call, Vendasta’s AI-powered automation frees up 20 hours daily across 20 reps.”
- **282**: “SDRs were losing 282 working days a year to admin, costing Vendasta over $1M in missed pipeline.”

> Because of automation, we've seen about a $1 million increase in potential revenue. Our reps can now focus purely on closing deals—not admin.
>
> Jacob Sirrs, Marketing Operations Specialist

## What usedby checked

We compared the story with its live page on 2026-10-04.

- Checked: the figure $1M is printed word for word on the page, near the name of Vendasta.
- Checked: the passage quoted above is copied word for word from the page, near the name of Vendasta.
- Checked: Vendasta uses Zapier. Confirmed line. Latest check across sources: 2026-10-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/vendasta-zapier · How we check: https://www.usedby.ai/methodology