# How Veo uses Zapier

**20%**: “20% reduced lead cost”

As published on [zapier.com](https://zapier.com/customer-stories/veo). Captured by usedby on 2026-10-08.

- Company: [Veo](https://www.usedby.ai/companies/veo.md)
- Tool: [Zapier](https://www.usedby.ai/tools/zapier.md)
- Teams: Marketing, Sales

## What the story says

Veo uses Zapier to automatically move leads from Facebook and Instagram lead ads and email into its CRMs (ActiveCampaign and Pipedrive) in real time. Zaps also sort leads into tailored email journeys, update lead data for the sales team, and translate non-English lead information into English.

Summary written by usedby from the source page, in English. The figures are those of Zapier and Veo, not ours.

> Veo increased their conversion rate from social campaigns to 7.5%, by ensuring the sales team has all the real-time info they need to jump into conversations with warm leads faster.

- **7.5%**: “Veo increased their conversion rate from social campaigns to 7.5%”
- **50**: “Veo’s marketing team increased their unique email journeys to 50”
- **10**: “Without automation, Veo’s marketing team was only able to build and maintain 10 email journeys”

> With automation, we’re at the point where our sales team doesn’t need to ask us \[the marketing team\] questions all the time about different leads because they have access to all of the information needed.
>
> Lars Christensen, Social Ads Specialist

Source: [zapier.com](https://zapier.com/customer-stories/veo), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 20% is printed word for word on the page, near the name of Veo.
- Checked: the passage quoted above is copied word for word from the page, near the name of Veo.
- Checked: Veo uses Zapier. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/veo-zapier · How we check: https://www.usedby.ai/methodology