# How Verkada uses Clay

**£80,000**: “saving over £80,000 per year”

As published on [clay.com](https://www.clay.com/customers/verkada-emea). Captured by usedby on 2026-11-05.

- Company: [Verkada](https://www.usedby.ai/companies/verkada.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [Physical Security](https://www.usedby.ai/companies/industry/physical-security.md)
- Teams: EMEA go-to-market, marketing, sales

## The use case: how Verkada deploys Clay

Verkada's EMEA go-to-market team uses Clay as an orchestration layer to enrich accounts through waterfall workflows across many regional data sources and to validate emails with multiple validators. They also mine first-party data such as past emails and call transcripts for buying signals, and automate address lookups for direct mail campaigns.

Summary written by usedby from the source page, in English. The figures are those of Clay and Verkada, not ours.

> By consolidating vendor relationships through Clay's 150+ data source ecosystem, Verkada saw their data coverage increase from 50% to over 80%, even within niche geographies.

- **62%**: “Enrich accounts using 150+ regional data sources gets 62% better enrichment rate than large incumbent vendor”
- **50% to over 80%**: “Verkada saw their data coverage increase from 50% to over 80%, even within niche geographies.”
- **100%**: “First-party signal mining drives 100% lift in reply rate for warm lead reengagement”

> Clay speeds up your ramp period in a new country and reduces the overall SaaS bloat you get when you have single-point solutions for each region.
>
> Cody Leovic, Senior Growth Manager, EMEA

Source: [clay.com](https://www.clay.com/customers/verkada-emea), captured 2026-10-02.

> Clay has helped substantially automate and simplify the data enrichment process across our entire growth team so that tasks that would take a week now take minutes or hours.
>
> Davide Grieco, Head of Growth

Source: [clay.com](https://www.clay.com/customers/verkada), captured 2026-10-02.

> Clay helps our GTM team execute sophisticated campaigns without waiting on engineering resources. It’s a no-code tool that has helped launch our best marketing products and earn real revenue
>
> Talia Schleifer, Growth Associate

Source: [clay.com](https://www.clay.com/customers/verkada), captured 2026-11-05.

## Other AI tools used by Verkada

- [Actively](https://www.usedby.ai/tools/actively.md) — Confirmed
- [Outreach](https://www.usedby.ai/tools/outreach.md) — Confirmed
- [Cursor](https://www.usedby.ai/tools/cursor.md) — Observed
- [Gumloop](https://www.usedby.ai/tools/gumloop.md) — Observed
- [Juicebox](https://www.usedby.ai/tools/juicebox.md) — Observed
- [Clari](https://www.usedby.ai/tools/clari.md) — Signal

## Other companies using Clay

- [A-LIGN](https://www.usedby.ai/companies/a-lign.md) — Confirmed
- [AlertMedia](https://www.usedby.ai/companies/alertmedia.md) — Confirmed
- [Anthropic](https://www.usedby.ai/companies/anthropic.md) — Confirmed
- [Coverflex](https://www.usedby.ai/companies/coverflex.md) — Confirmed
- [ElevenLabs](https://www.usedby.ai/companies/elevenlabs.md) — Confirmed
- [Exit Five](https://www.usedby.ai/companies/exit-five.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-11-05.

- Checked: the figure £80,000 is printed word for word on the page, near the name of Verkada.
- Checked: the passage quoted above is copied word for word from the page, near the name of Verkada.
- Checked: Verkada uses Clay. Confirmed line. Latest check across sources: 2026-11-05.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/verkada-clay-2 · How we check: https://www.usedby.ai/methodology