# How Verkada uses Clay

**2x** Increase in LinkedIn ad targeting match rates

As published on [clay.com](https://www.clay.com/customers/verkada). Captured by usedby on 2026-11-05.

- Company: [Verkada](https://www.usedby.ai/companies/verkada.md)
- Tool: [Clay](https://www.usedby.ai/tools/clay.md)
- Industry: [Physical Security](https://www.usedby.ai/companies/industry/physical-security.md)
- Teams: Growth, GTM, APAC team

## The use case: how Verkada deploys Clay

Verkada's growth team uses Clay to automate data enrichment for marketing campaigns. This includes finding prospects' LinkedIn profiles for ad targeting, scraping industry directories to build niche audiences, auto-generating personalized landing pages through Webflow, and finding accurate business addresses for direct mail.

Summary written by usedby from the source page, in English. The figures are those of Clay and Verkada, not ours.

> Davide and Talia have used Clay at Verkada to eliminate all manual enrichment work on the growth team and significantly improve their LinkedIn ad targeting, direct mail marketing, and, most importantly, lead conversions.

> Clay has helped substantially automate and simplify the data enrichment process across our entire growth team so that tasks that would take a week now take minutes or hours.
>
> Davide Grieco, Head of Growth

Source: [clay.com](https://www.clay.com/customers/verkada), captured 2026-10-02.

> Clay helps our GTM team execute sophisticated campaigns without waiting on engineering resources. It’s a no-code tool that has helped launch our best marketing products and earn real revenue
>
> Talia Schleifer, Growth Associate

Source: [clay.com](https://www.clay.com/customers/verkada), captured 2026-11-05.

> Clay speeds up your ramp period in a new country and reduces the overall SaaS bloat you get when you have single-point solutions for each region.
>
> Cody Leovic, Senior Growth Manager, EMEA

Source: [clay.com](https://www.clay.com/customers/verkada-emea), captured 2026-10-02.

## Other AI tools used by Verkada

- [Actively](https://www.usedby.ai/tools/actively.md) — Confirmed
- [Outreach](https://www.usedby.ai/tools/outreach.md) — Confirmed
- [Cursor](https://www.usedby.ai/tools/cursor.md) — Observed
- [Gumloop](https://www.usedby.ai/tools/gumloop.md) — Observed
- [Juicebox](https://www.usedby.ai/tools/juicebox.md) — Observed
- [Clari](https://www.usedby.ai/tools/clari.md) — Signal

## Other companies using Clay

- [A-LIGN](https://www.usedby.ai/companies/a-lign.md) — Confirmed
- [AlertMedia](https://www.usedby.ai/companies/alertmedia.md) — Confirmed
- [Anthropic](https://www.usedby.ai/companies/anthropic.md) — Confirmed
- [Coverflex](https://www.usedby.ai/companies/coverflex.md) — Confirmed
- [ElevenLabs](https://www.usedby.ai/companies/elevenlabs.md) — Confirmed
- [Exit Five](https://www.usedby.ai/companies/exit-five.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-11-05.

- Checked: the figure 2x is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Verkada.
- Checked: Verkada uses Clay. Confirmed line. Latest check across sources: 2026-11-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/verkada-clay · How we check: https://www.usedby.ai/methodology