# How Vestiaire Collective uses Photoroom

**5%**: “+5% lift in liquidity across all categories”

As published on [photoroom.com](https://www.photoroom.com/customer-stories/vestiaire-collective), October 2026. Captured by usedby on 2026-10-31.

- Company: [Vestiaire Collective](https://www.usedby.ai/companies/vestiaire-collective.md)
- Tool: [Photoroom](https://www.usedby.ai/tools/photoroom.md)
- Industry: [Marketplace](https://www.usedby.ai/companies/industry/marketplace.md)
- Teams: Product

## The use case: how Vestiaire Collective deploys Photoroom

Vestiaire Collective uses the Photoroom API to process the primary photo of every new listing after a seller submits it and before it goes live. The API applies background removal, AI shadows, centering and padding, and relighting, with settings tuned per product category, while keeping the item unchanged.

Summary written by usedby from the source page, in English. The figures are those of Photoroom and Vestiaire Collective, not ours.

> +5% lift in liquidity across all categories, meaning a higher share of listed items ended in a transaction. Shoes and bags saw a bigger lift in liquidity, and clothing a smaller one.

- **3-7%**: “3-7% higher unique product page view”
- **2%**: “2% more efficient performance marketing”

> We chose Photoroom over the other platforms we tested because it maintained product fidelity, and Photoroom really helped us make Vestiaire Collective a true fashion destination by creating emotion through product visuals.
>
> Thomas Hezard, Chief Product Officer

Source: [photoroom.com](https://www.photoroom.com/customer-stories/vestiaire-collective), captured 2026-10-31.

## Photoroom users in Marketplace

- [Depop](https://www.usedby.ai/companies/depop.md) — Confirmed
- [Label Emmaüs](https://www.usedby.ai/companies/label-emmaus.md) — Confirmed
- [Mercari](https://www.usedby.ai/companies/mercari.md) — Confirmed
- [Selency](https://www.usedby.ai/companies/selency.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-31.

- Checked: the figure 5% is printed word for word on the page, near the name of Vestiaire Collective.
- Checked: the passage quoted above is copied word for word from the page, near the name of Vestiaire Collective.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Vestiaire Collective uses Photoroom. Confirmed line. Latest check across sources: 2026-10-31.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/vestiaire-collective-photoroom · How we check: https://www.usedby.ai/methodology