# How Vevo uses Domino Data Lab

**10%**: “This data-driven approach has resulted in a quantifiable increase in ad click-through rates by up to 10%.”

As published on [domino.ai](https://domino.ai/customers/vevo). Captured by usedby on 2026-10-07.

- Company: [Vevo](https://www.usedby.ai/companies/vevo.md)
- Tool: [Domino Data Lab](https://www.usedby.ai/tools/domino-data-lab.md)
- Teams: Data Science, Data Analytics, Ad Sales, Inventory Planning, Marketing, Label Relations

## What the story says

Vevo's data science team uses Domino to build, prototype and scale machine learning models behind its Vevo Evolve ad product suite, covering contextual ad targeting, audience targeting and attention optimization. Domino also feeds data into an internal app that connects ad sales, inventory planning, marketing and label relations.

Summary written by usedby from the source page, in English. The figures are those of Domino Data Lab and Vevo, not ours.

> Domino provides the flexibility to build custom models and the infrastructure to support ongoing experimentation and innovation, enabling Vevo to achieve a level of scalability unmatched by traditional methods. This data-driven approach has resulted in a quantifiable increase in ad click-through rates by up to 10%.

> Domino has given our data analytics team easy access to the custom analyses and code our data scientists are developing, promoting a shared and collaborative environment.
>
> Natasha Potashnik, Head of Data, Research, and Measurement, Vevo

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 10% is printed word for word on the page, near the name of Vevo.
- Checked: the passage quoted above is copied word for word from the page, near the name of Vevo.
- Checked: Vevo uses Domino Data Lab. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/vevo-domino-data-lab · How we check: https://www.usedby.ai/methodology